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Major Motor ISUZU 50th Anniversary Special Edition Logo on ASB-Designed Polo Shirt

A cause for celebration

The primary goal of this collaboration was to celebrate Major Motors’ 50th anniversary. Major Motors required a range of 50th-anniversary merchandise with a newly designed campaign logo. They had multiple events planned, including a large event at the Crown Casino, and therefore wanted to print and publish a book detailing the company’s history.



Celebrating 50 years in the industry

The marketing manager met with ASB to discuss their plans and to brainstorm ideas. After going through the showroom, we worked through product options within Major Motors’ given timeframe and budget.

From there, ASB’s in-house design team recreated an old image from the ’70s, which was then used across their collateral. With products and timelines agreed upon, ASB set in motion the production process.


Marking the milestone with the help of a creative partner

ASB successfully supplied custom 50th-anniversary caps, heavy canvas tote bags, stubbie coolers and bottles of Shiraz with custom labels and packaging. The client was very satisfied with the bespoke solution. Furthermore, Major Motors produced the book externally, with ASB helping them find the printer and producer.

ASB will continue to work with Major Motors for their upcoming projects and ongoing requirements, maintaining their long-standing relationship built on trust and mutual respect.

In the words of the client:

“When we celebrated our 50th anniversary, we decided to approach ASB with a detailed brief for the year’s planned events, which included creating a range of merchandise with a newly designed anniversary logo and printing a book detailing the company’s history. From the very beginning, ASB played a pivotal role in shaping the success of our anniversary celebrations. The process started with a brainstorming session with the team at ASB’s showroom.
We are incredibly grateful for the outstanding service and results ASB delivered throughout our collaboration. Their attention to detail, creativity and commitment to meeting our objectives were second-to-none. We highly recommend ASB for their expertise in providing exceptional branded merchandise solutions.”

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