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We aim to make a mark, and to raise industry standards. We do this through: 

  • People: Through unwavering support and collaboration.
  • Suppliers: By fostering robust, trusting relationships.
  • Customers: Delivering unforgettable, quality experiences.
  • Industry: Elevating standards and setting benchmarks.
  • Communities: By aiding people and championing causes.
  • Planet: Practicing conscious, sustainable business.

Guided by our four value pillars

Your brand deserves the best. We bring a concoction of creativity, sustainability, tailor-made solutions and unparalleled customer service. We work with you to create memorable branded products that make you look brilliant. 

Here are our guiding values that ensure we achieve this: 

  • Brilliant together: We live and breathe our Look Brilliant promise. This concept isn’t simply a tagline – it’s an embodiment of our commitment to making you, and your brand, shine.
  • Determined to be different: We’re working to create a positive impact, through meaningful solutions by taking a human approach to promotional merchandising. 
  • Consciously growing:  From honouring the Traditional Owners of the land to advocating for sustainability and diversity – we are committed to continuous improvement.
  • Committed to supporting each other: Every voice matters. We believe in transparency, ownership and collective growth. This also extends to our commitment to supporting local suppliers where possible.

Working towards a future with reduced environmental impact

Sustainability is important to us, here are our Sustainable Development Goals (SDGs): 

  • Good health and wellbeing: Championing holistic health for all.
  • Responsible consumption and production: Pushing for a reduced planetary impact.

Here are just a few examples on how we are supporting our SDGs:

  • Donating to major surf clubs: Riding the wave for community, and change by supporting local clubs.
  • Supporting Zero2Hero: Where we stand up for young minds across Australia.
  • Our YES leave policy: We will never say no to any reasonable leave requests.
  • Pawternity leave: If you adopt a dog from the shelter, you are entitled to leave so that your new family member gets settled in.
  • Dog Friday: Every Friday presents an opportunity for team members to bring their canine companions to work.
  • B-Corp application: In our mission to do better, ASB is currently in the process of achieving B-Corp certification.
  • Birthday off: Because we believe that every team member’s day of birth deserves to be celebrated outside the office.
  • Dress for Success: Empowering women to achieve economic independence by providing a network of support, professional attire and the career development tools.
  • Modern slavery training and policy: Right now, almost 50 million people are trapped in slavery worldwide. We work to eradicate that through our policies and training.
  • Guiding our clients towards conscious choices: Because it is important to do better, as a collective.
  • Carbon Neutral: Any CO2 released into the atmosphere from our activities is balanced by an equivalent amount being removed.

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