Vision & Values

We aim to make a mark, and to raise industry standards. We do this through: 

• People: Through unwavering support and collaboration.
• Suppliers: By fostering robust, trusting relationships.
• Customers: Delivering unforgettable, quality experiences.
• Industry: Elevating standards and setting benchmarks.
• Communities: By aiding people and championing causes.
• Planet: Practicing conscious, sustainable business.

Guided by our four value pillars

Your brand deserves the best. We bring a concoction of creativity, sustainability, tailor-made solutions and unparalleled customer service. We work with you to create memorable branded products that make you look brilliant. 

Here are our guiding values that ensure we achieve this: 

• Brilliant together: We live and breathe our Look Brilliant promise. This concept isn’t simply a tagline – it’s an embodiment of our commitment to making you, and your brand, shine.
• Determined to be different: We’re working to create a positive impact, through meaningful solutions by taking a human approach to promotional merchandising. 
• Consciously growing:  From honouring the Traditional Owners of the land to advocating for sustainability and diversity – we are committed to continuous improvement.
• Committed to supporting each other: Every voice matters. We believe in transparency, ownership and collective growth. This also extends to our commitment to supporting local suppliers where possible.

Working towards a future with reduced environmental impact

Sustainability is important to us, here are our Sustainable Development Goals (SDGs): 

• Good health and wellbeing: Championing holistic health for all.
• Responsible consumption and production: Pushing for a reduced planetary impact.

Here are just a few examples on how we are supporting our SDGs:

• Donating to major surf clubs: Riding the wave for community, and change by supporting local clubs.
• Supporting Zero2Hero: Where we stand up for young minds across Australia.
• Our YES leave policy: We will never say no to any reasonable leave requests.
• Pawternity leave: If you adopt a dog from the shelter, you are entitled to leave so that your new family member gets settled in.
• Dog Friday: Every Friday presents an opportunity for team members to bring their canine companions to work.
• B-Corp application: In our mission to do better, ASB is currently in the process of achieving B-Corp certification.
• Birthday off: Because we believe that every team member’s day of birth deserves to be celebrated outside the office.
• Dress for Success: Empowering women to achieve economic independence by providing a network of support, professional attire and the career development tools.
• Modern slavery training and policy: Right now, almost 50 million people are trapped in slavery worldwide. We work to eradicate that through our policies and training.
• Guiding our clients towards conscious choices: Because it is important to do better, as a collective.
• Carbon Neutral: Any CO₂ released into the atmosphere from our activities is balanced by an equivalent amount being removed.