Chapter One Advisors, an innovative investor relations, media relations and corporate services firm that sought to establish a distinct brand presence with unique branded apparel and corporate gifts.
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Striking an understated balance between informal and professional
When Chapter One Advisors engaged ASB, the objective was to create a range of branded apparel that would be suitable in more informal settings, while retaining a sense of professionalism. Additionally, they wanted distinctive corporate gifts that would leave a lasting impression on their clients.
Immersing in ASB’s extensive showroom
Chapter One Advisors was first invited to ASB’s Perth showroom, providing an immersive experience to understand the range of offerings available. They were presented with a variety of jackets and classy polo tops, designed to withstand various elements. The solutions recommended offered a stylish, yet professional look for the team.
For corporate gifts, the branded merchandise expert approached the task with a dual focus: practicality and uniqueness. They presented hundreds of innovative ideas, aiming to provide items that could be used frequently and serve as dual gifts for clients, and their partners.
Curating an array of solutions for an innovative brand
ASB successfully delivered a range of high-quality branded apparel and unique corporate gifts that were well-received by the team and clients of Chapter One Advisors. The quality of the items led to numerous enquiries from other companies and clients.
Chapter One Advisors was extremely satisfied with the collaboration and continues to receive positive feedback on the quality and uniqueness of the items provided by ASB. The success of this partnership underlines ASB’s commitment to delivering value, quality, and innovation to their clients.
David Tasker, Chapter One’s Managing Director comments:
As a relatively new business within a competitive landscape, we at Chapter One Advisors knew that we needed to stand out. We wanted something different, both for our branded apparel and gifts for corporate clients. We didn’t want to settle for the standard; we desired unique and innovative options that would make our brand memorable. That’s when we turned to ASB Branded Merchandise. From our initial visit to their showroom, it was clear that ASB understood our needs. We wanted our team to look professional yet stylish, and were guided by our branded merchandise expert.
What stood out about ASB was their ethos of value and quality. This was shown in the branded apparel they recommended to us, and the fantastic gift we put together. Everything exceeded our brief, without going overboard, proving the power and value of branded merchandise. Thanks ASB!Â
