Founded in 1961, the Mullaloo Surf Life Saving Club stands as a committed volunteer organisation. With a plethora of offerings, the Club provides a range of services to the community, such as surf rescue, water safety initiatives, and surf sports activities.
The primary objective was to infuse renewed enthusiasm into the Club’s store by introducing a lively and fashionable collection of casual merchandise. In addition to this, there was a requirement to develop and produce a distinctive, eye-catching main Club shirt. This would serve as a symbol of unity and pride for the 2000 club members.
The client provided ASB with an initial brief, but they were also keen to harness ASB’s creative input. The design phase started in July 2021 with the aim of having the merchandise ready by October to coincide with the onset of the warmer season. Each product was given a unique design, with careful collaboration between ASB and the club to ensure that the designs exceeded expectations.
ASB even created a primary club shirt featuring artistic highlights of the local area as a design feature. The shirt, along with other merchandise such as kids’ shirts, hoodies, hair scrunches, and club towels, were all locally designed and made. The design process sometimes involved several rounds of revisions to meet the committee’s approval, reflecting ASB’s commitment to complete client satisfaction.
The resulting designs were not only exceptional but also unique, reflecting the distinctive features of the Mullaloo Surf Life Saving Club. The members appreciated the quality and creativity of the designs, and the merchandise sold well.
The collaboration between ASB and Mullaloo Surf Club continues to thrive, with plans for ongoing yearly orders between July and October. ASB also provides merchandise as and when required. Additionally, ASB is proud to be a primary sponsor for the club.
In the words of our client:
We needed a partner who could understand and enhance our vibrant community spirit through high quality merchandise. ASB Branded Merchandise exceeded our expectations. Their team worked tirelessly, injecting fresh and exciting designs into our annual merchandise range, and creating a stand out club shirt for our members. Their commitment to local design and manufacturing, coupled with their attention to detail, meant that our ideas were brought to life in a way that truly represented our club and its values.
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