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Custom merchandise for Snapchat.

Merch that’s uniquely yours

Custom merch truly reflects your brand’s identity. Whether it’s a fresh take on an old classic, custom-shaped products or something that’s never been done before, we can make it happen. No idea is too bold, and we want to bring your vision to life. Our in-house design team thrives on turning creative concepts into high-quality, custom promotional products that set you apart.

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Why go full custom?

An ASB branded custom tote bag.

Exclusive to your brand

Custom promotional products really are one-of-a-kind, just like your brand.

ASB branded custom socks.

Made to be memorable

Unique promotional items offer something special, creating stronger brand connections.

Someone opening up an ASB custom merchandise package.

Tailored for your audience

Designed with your audience in mind, these items encourage meaningful engagement.

We've been working with ASB since 2006 and have always found their service and delivery to be impeccable. We love working with them; they do an outstanding job to assist us in producing unique concepts for our clients. Highly recommend!

Satisfied ASB Client from Propeller Brands

Nik Gall

Propeller Brands

An ASB branded custom notebook with pen holder.

How we make it happen

ASB branded merchandise expert Jon talking with a client.

Dream it up

Tell us your vision, no matter how wild, and we’ll brainstorm a custom promo product that's creative, distinctive and on-brand.

ASB's in-house design team at work.

Design and create

Our in-house design team brings your idea to life with detailed designs, including mockups that make it easy to picture the final product in your hands.

People excited over an ASB custom merchandise unboxing.

Deliver and wow

Once they’re tested to meet Australian standards, we package your custom promo items with care and ship them fast—ready to wow from the first reveal.

Just need your logo on ready-made products?

We offer a huge range of ready-made Promotional Products, so you can get your logo or design on items without going fully custom.

Learn more
Promotional products for SKG Radiology.
A custom scarf for West Coast Fever.

Sustainable from the ground up

Custom merchandise gives you the power to make every detail count, including sustainability. From sustainable materials to ethical manufacturing, we help you create unique promotional items that reflect eco-conscious values. As a B Corp, we make it easy to prioritise sustainability and social impact at every step. Fully custom. Fully conscious.

See our impact

Case study

How we've helped UON

Read more
Rows of solar panels on a hillside at sunset.

Case study

How we've helped Major Motors

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An ISUZU building at night with lights on.

Case study

How we've helped Zonta House Refugee Association

Read more
Artwork by Paige Pryor for Zonta House Refuge Association.
Someone sitting back on an outdoor lounge with ASB custom merchandise.

Get started with custom merch

Let’s turn your ideas into iconic merch that’s made just for your brand. Whether you have a clear vision or need a creative partner, our team is here to help. We’ll guide you through every step, from design to delivery, and create something original that makes you Look Brilliant.

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Got questions? We’ve got answers!

What do you mean by ‘custom merchandise’?

When we say ‘custom merchandise’, we’re referring to merch that’s fully custom-made. Not just putting your logo on a product (though we can do that too*), but designing products from scratch to reflect your brand. Think custom shapes, clever details and bold ideas that help your brand stand out. If you can dream it, we’ll help you make it!

*See our Promotional Products

What’s the minimum order?

It depends on the product. If you’ve got something specific in mind for your custom merch, get in touch and we’ll figure out the numbers.

How long does it take?

Timing varies depending on the product we’re making, size of the order and time of year. If you’re in a rush, we’ll always see what we can do!

Can I see examples of things you’ve made before?

Absolutely! We’ve made heaps of custom merch across Australia, from mugs to sports gear. Check out our gallery above and case studies, or visit one of our showrooms in Perth and Sydney to see what’s possible.

Why choose custom merch over off-the-shelf promos?

Because your brand deserves more than the basics! Custom merch is made entirely for your brand, reflecting its personality and purpose. While off-the-shelf products can get your logo out there, fully custom items create stronger connections by offering something unexpected and meaningful. They’re designed to really stand out, spark conversations and stick in people’s minds. If you want merch that takes things further, go custom.

A custom award for Perenti.

Name dropping (just a bit)

We've been teaming up with legends for over 30 years.

Look Brilliant with custom merch

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