Activate your brand with ARThu, 7 Apr 2022
Alright, raise your hand if you have heard of the term Augmented Reality floating around on the internet.
The chances are, you may have seen it in passing, but in all honesty…most people aren’t aware of what it is.
So here goes…in simple terms, Augmented reality (AR) is an enhanced version of the real world that is achieved through the use of digital visual elements, sound, or other sensory stimuli that is delivered via technology (think QR codes).
AR has swept the nation and is rapidly finding its place in the corporate world, which is super exciting and offers so many opportunities for businesses.
Anyway, all this talk of AR brings us to our recent story.
Not long ago, we introduced the concept of AR, alongside the CEO Institute at a summit that the Institute held.
Our two Directors, Nick and Jason, happen to be members of the CEO Institute, and were in conversations with Steve, the Institute’s CEO.
As conversation transpired, Nick proposed gifting co-branded merchandise, that showcased AR technology to not only outline advancements in technology, but also to make the summit attendee experience that much more smooth. Guess what, the outcome was Brilliant!
The CEO Institute’s CEO, Steve Stanley commented…
“Nick and Jason are both members of the CEO Institute, and through conversation, they offered to provide us with a gift to provide guests at the summit. We were extremely impressed with the outcome.”
This was a Brilliant opportunity for both ASB Branded Merchandise and the CEO Institute to highlight how far technology, and user experiences have come. It is impressive how company information, limited-time promotions and virtually anything in between can be at the disposal of your consumer’s fingertips (oh…the possibilities!)
Steve Stanley later continued…
“The ASB Branded Merchandise team presented us with augmented reality technology that opened up a range of possibilities, at the fingertips of our guests. It was a great concept to launch at the summit, and we look forward to seeing what the future brings.”
We look forward to collaborating more often with the CEO Institute, and introducing innovative ideas, solutions and products to create impact and meaningful outcomes.
So, what is the value of introducing AR technology to your Perth or Sydney business?
It’s time to activate a place or a brand with AR. Now, you can place your target audience face-to-face with your brand’s key message and unique offering. By engaging the end user at the convenience of their fingertips, you can remain at the forefront of your industry.
Please don’t hesitate to give us a bell about how AR can elevate your business, our team can help you by decoding this new realm! Let’s chat, coffee’s on us.