The Nullarbor Muster Club, renowned for its legendary outback event that celebrates Western Australia's pastoral history, found itself at a crossroads in the year of its 40th anniversary.
Elevating the Muster Club’s experience
For years, the club had collaborated with ASB Branded Merchandise, but the milestone event called for something special. With its rich experience of hosting events and running merchandise stalls, wanted to mark the 40th anniversary with a unique and memorable touch. The need for exclusive merchandise that represented the Club’s heritage, along with an efficient way to manage the merchandise, became evident. Therefore, the merchandise needed to capture the essence of the Nullarbor Muster Club, while resonating with the event’s attendees.
Going the distance for an iconic country club
Leveraging ASB’s years of industry experience and expertise, the team took a dual approach. The art design team designed the 40th Anniversary logo in-house, infusing it with the Muster Club’s heritage and spirit. An exclusive line of merchandise that included various clothing items such as long sleeve check shirts, jumpers, t-shirts and country wear were developed, aligning with the rustic charm of the event.
Enhancing the Club’s 40th anniversary
The response to the new logo and merchandise was overwhelming. The members appreciated the exclusive designs. enhancing their engagement with the Club’s 40th-anniversary event. The Nullarbor Muster Club’s celebration was marked with a unique identity, strengthening its community.
The collaboration between ASB Branded Merchandise and the Nullarbor Muster Club on their 40th Anniversary exemplifies the power of well-designed, meaningful merchandise in creating memorable experiences.
Elly, Merchandise Coordinator commented:
“The process with ASB was very easy from the beginning. Our branded merchandise expert was incredibly helpful in finding us ideal solutions for our merchandise stall. While we had a few things in mind, it was great to see the vast variety in the showroom, and to have a guide walk us through solutions we hadn’t even thought of. Being based in the country, our needs are very different and unique. It is great how ASB have in-house experts who understand the industry you are in, and can cater accordingly.”